Millennials and Their $1 trillion Buying Power

Estimates value the buying power of the millennial market at around $1.3 trillion in the US. That would translate to around $10 trillion globally. When considering Millennial buying power, we need to look at the numbers in 3 ways: Millennials and direct spending, Millennials and their influence on other people and The lifetime value of the Millennial market. This article looks at these 3 aspects of Millennials and their buying power.